Messenger Checkbox Announcement

By the end of this article, you’ll know:

  • What a checkbox is
  • Why Pre-check checkboxes changed in October, 2017
  • What changes Facebook is making on April 9, 2019

What is a Messenger Checkbox?

facebook checkbox for messenger marketingTo get more subscribers, one of the most popular growth tools is a Messenger checkbox. A Messenger checkbox allows users to opt-in to a certain campaign. There is no limit on options for your campaign types. You can send automated shipping updates, add people into contests, enroll them into abandoned cart reminders, and a lot more.

Adding the Messenger checkbox to your Ecommerce website is really easy. Just copy and paste the HTML and publish! When a user clicks on the opt-in, they will be enrolled in the Messenger campaign that is connected with it.

Why Pre-checked Checkboxes Changed in October of 2017

chatbot optin in messenger on product page of ecommerce store

Pre-October 2017, when someone loaded your Ecommerce store, the checkbox was pre-checked, meaning the person was enrolled without their opt-in. Of course, changes to the role of GDPR and e-privacy impacted the checkboxes, and now they are unchecked upon page loading. This is largely to ensure that the user is not being opted in to the campaign without their knowledge. Of course, those who had this installed before October of 2017 were grandfathered in.

What is changing in April 2019?

Come April 7, 2019, changes will be made to the Messenger opt-in checkbox. Most notably, those who were grandfathered into the prechecked checkbox will no longer have the prechecked checkbox. That doesn’t mean your checkbox will look different or gone – just that when a user comes to your site that the checkbox will no longer be checked automatically. So if this changes your strategy, what other ways can you use to increase your subscriber base?

What other ways can you use to increase your Messenger subscriber base?

customer service messenger chatbot optinCheckboxes aren’t the only way to get subscribers. There are many ways to get more customers into your Messenger subscriber list. Here are some of our favorites:

  • Facebook & Instagram Ad
  • Exit Intent Pop-ups
  • Customer service bot
  • Messenger Links


Curious about Chatbots?
You want to implement WhatsApp & Facebook Messenger Bots for your business?
Check out Chatchamp for further examples how to use chatbots to generate more leads and increase your revenue. Feel free to book a demo with one of our experts to see how your business can implement and benefit from chatbots.

Leave a Comment

🦠Webinar: Marketing & Vertrieb in Zeiten von Corona - 26. März 15:00 Uhr 🎙Jetzt kostenfrei registrieren
what the merger means for chatbotsstormtropper under light reaching for new tips and tricks for chatbots