Messenger Checkbox Announcement

By the end of this article, you’ll know:

  • What a checkbox is
  • Why Pre-check checkboxes changed in October, 2017
  • What changes Facebook is making on April 9, 2019

What is a Messenger Checkbox?

facebook checkbox for messenger marketingTo get more subscribers, one of the most popular growth tools is a Messenger checkbox. A Messenger checkbox allows users to opt-in to a certain campaign. There is no limit on options for your campaign types. You can send automated shipping updates, add people into contests, enroll them into abandoned cart reminders, and a lot more.

Adding the Messenger checkbox to your Ecommerce website is really easy. Just copy and paste the HTML and publish! When a user clicks on the opt-in, they will be enrolled in the Messenger campaign that is connected with it.

Why Pre-checked Checkboxes Changed in October of 2017

chatbot optin in messenger on product page of ecommerce store

Pre-October 2017, when someone loaded your Ecommerce store, the checkbox was pre-checked, meaning the person was enrolled without their opt-in. Of course, changes to the role of GDPR and e-privacy impacted the checkboxes, and now they are unchecked upon page loading. This is largely to ensure that the user is not being opted in to the campaign without their knowledge. Of course, those who had this installed before October of 2017 were grandfathered in.

What is changing in April 2019?

Come April 7, 2019, changes will be made to the Messenger opt-in checkbox. Most notably, those who were grandfathered into the prechecked checkbox will no longer have the prechecked checkbox. That doesn’t mean your checkbox will look different or gone – just that when a user comes to your site that the checkbox will no longer be checked automatically. So if this changes your strategy, what other ways can you use to increase your subscriber base?

What other ways can you use to increase your Messenger subscriber base?

customer service messenger chatbot optinCheckboxes aren’t the only way to get subscribers. There are many ways to get more customers into your Messenger subscriber list. Here are some of our favorites:

  • Facebook & Instagram Ad
  • Exit Intent Pop-ups
  • Customer service bot
  • Messenger Links


How can I start Chatbot Marketing?

If you are like the millions of Ecommerce shops that want to communicate with your customers, you might be ready to start chatbot marketing. You might want to read this article about the 5 signs that you might be ready to start chatbot marketing for your store. The good news is, you can try it out for free for 14-days with a free trial. Your next step would be to head over chatbot marketing software like chatchamp to see how it can help your business.

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